Creativity can relate to a wide range of creative applications in a number of fields, such as painting and drawing, sculpture, music, architecture, cooking and countless others. Creativity is simply the process of original and innovative thinking and then applying it to produce a real outcome. It therefore can be applied to almost anything, where an existing creation can be changed into something unique, or a completely new idea can be applied within a field.
Creative design generally refers to the visual creative spectrum, using manipulation of shapes and colours to produce a new visual effect. Again, this can be applied to many different fields, but increasingly today the term ‘creative design’ refers to computer generated design; the modern initiative in creative thinking. Today, just about any creative concept can be mapped out and generated using computer technology. Indeed, today creativity within computing is a filed in itself, rather than a means to produce something creative to implement in the real world.
Ever increasing areas of life are conducted electronically, and the need and demand for creative design thinking is ever increasing as people and companies look to stand out from others to be recognised in an increasingly competitive environment. In today’s modern world, an effective website is become increasingly crucial for business and individuals to achieve their goals, and as a result there is a high demand for highly creative website design and designers to create a visual concept that will supplement a service or product, and help attract and retain visitors and customers, click here.
Creative design for websites can generally be split into two key areas; visual or graphic design and functional design, with an overall concept of specificity to the purpose of the website. A website must be able to perform the functions needed by the individual, company or organisation and their targeted users or clients. This can vary widely from simple provision of information to highly complicated task interaction between the user and the website. Generally, the creative design of the site will take into account the principle of ‘simplicity’; that is, enabling to user of the website to access and perform their desired task as quickly and easily as possible.
The graphic design of a website will be created to enhance the aesthetics of the website, making the time spent on the website more enjoyable, but will also enhance the usability of the site and the site function.
Both the creative function design and creative visual design of a website will be created to meet the purpose of the website, while the most successful creative website design will effectively incorporate all three aspects of function, graphic effect and purpose of the website.
Along with any successful website there will be a certain amount of promotion, and creating a distinct ‘image’ or ‘brand’ that is readily associated with a website and company often forms a key part of any creative website design. Today, promotion can take place across many mediums; from promotion of the website or company on the internet itself, to more traditional mediums of television, poster advertising, flyers and brochures. Good quality creative designers will be able to create designs that can be suitably used across all these and more, while maintaining a link to the design of the website and company that readily reflects the image the company wants to create for itself that is appropriate to their market.